Motivation: The key to success Essay

Motivation is the desire to do something and achieve the many goals in life, no matter how many obstacles you have to go through. To many people, it is the essential element that pushes them towards what they want to be. From setting goals, to working hard to achieve them, and finally accomplishing them. There is several motivation theories like: Incentive theory of motivation, which suggests that people are motivated to do things because of external rewards. For example, people go to work everyday for the reassurance that they will get paid at the end of the month. Another type of theory is the Drive theory. It is when people are motivated to take actions to reduce the tension that is produced from unimportant needs. Thirst, hunger and warmth are some examples of drives. Arousal theory is yet another theory. It when you take actions that control your level of arousal. When your arousal level gets high you might want to relax by meditating or reading a book. And when your arousal lev el gets low, you’d want to go for a jog or watch an exciting movie. Last but not least, the Humanistic theory is commonly a motivation behavior in which all businessmen have. It is the strong reasons that lead people to perform various actions like creating a business. It is famously showed by Abraham Maslow’s hierarchy of needs, which presents different motivations at different levels. And it is the desire to fulfill one’s individual potential. These are the different psychological behaviors people act on when they are motivated. But is motivation important in everybody’s life? Yes it is. Mostly businesses. Motivation is the main factor to which why businesses around the world are successful. No man started a business without getting motivated to take action and achieve his goal of starting a successful business. It keeps you moving towards your goals. Motivation in a business insures that the employees work hard and it improves their level of efficiency. It leads to productivity and stability of work force. The benefits of having a well motivated indicates lower staff turnover, lower absenteeism, higher productions, pleasant working atmosphere, more co-operation and happiness in the working environment leads to innovation. If you lot interest in your business, you loose your motivation and that can immensely affect your business negatively. Motivation is the main reason to success Maslow’s  hierarchy of needs is one of the most famous theories of motivation. Abraham Maslow believed that the reason people go to work changes. So he created a hierarchy of needs, which he thinks people will go to work for. At the bottom of the hierarchy he put the essentials in one’s life, physiological needs such as air, food, shelter and clothing. Safety and security come on top of the basic needs. Every employee should be provided with protection from any danger in his or her working environment. Social needs are in the middle of the hierarchy. Trust and care are to be present in one’s working environment to increase productivity in the business and ensure employees are happy. Employees also need esteems needs, they need to be recognized and respected for the work they have done and praised for their achievements. Finally, at the top of the hierarchy is self-actualization means that people need to feel some fulfill ment in what they do. Many businesses follow this theory and are well motivated and are one of the most successful businesses. Let’s take Kelloggs for example. They provide their staff with every need in Maslow’s hierarchy of needs and that is why their staff is well motivated and they have less absenteeism. In the other hand, Herzberg’s two-factor theory helps gives employees job satisfaction like achieving aims, chance of promotion, responsibility, interesting work, recognition and personal development. He called that factor motivators. But it doesn’t mean that motivators satisfies all the workers needs. He called the other factor hygiene factors that satisfies all a worker’s other needs like pay, working conditions, job security, quality of supervision, staff relationships and company policy. This theory tells us that dividing all an employee’s needs in 2 different factors that cannot work alone only together is the most effective way of making a business successful and well motivated. For example, the business would make the work interesting so the employees woul d feel well motivated. But, employees would also loose their motivation if hygiene factors such as pay and job security weren’t offered in a business which would result in failure in the business. These 2 theories that I have mentioned are different, but very similar in some ways. One thing they do have in common is that they are the factors to a well motivated and successful businesses. They both relate on the argument that â€Å"we behave as we do because we attempting to fulfill a certain needs†. They both specify the subject as to what motivates people. However, it all depends on your  values and norms. For example, the Japanese say that safety and physiological needs are most important to them while employees in Norway say that social needs are the most important to them in their working environment. Herzberg’s hygiene factor relates to Maslow’s basic needs, safety and social needs. Also, Herzberg’s motivators idea corresponds with Maslow’s esteem and self-actualization. These theories are the most useful theories in making a business successful. Kellogg’s a very famous business that has well-motivated staff. For example, they offer competitive salaries. It gives people the means to acquire the basic needs for living. Kellogg’s also offers flexible benefits program that allows employees to choose benefits that suit them. The staff has a sense of belonging in their working environment. Another well-known business is data connection. Employees say that the managers care about them as individuals. they feel a sense of belonging. The business also provided free healthcare for employees and provides a pay that satisfies their safety and security. These are some of the successful businesses. Motivations are truly the key to success.

A Comparative Study on Marketing Strategy of Naya Patrika and Annapurna Post

A COMPARATIVE STUDY ON MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST A THESIS Submitted By: Jeevan Pokhrel T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 Nepal Commerce Campus Submitted To: Office of the Dean Faculty of Management Tribhuvan University In Partial Fulfillment of the Requirement for the Degree of Masters of Business Studies (MBS) Anamnagar, Kathmandu Feb: 2012 A COMPARATIVE STUDY ON MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST A THESIS Submitted By: Jeevan Pokhrel T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 Nepal Commerce Campus Submitted To: Office of the Dean Faculty of Management Tribhuvan University In Partial Fulfillment of the Requirement for the Degree of Masters of Business Studies (MBS) Anamnagar, Kathmandu Feb: 2012VIVA-VOCE SHEET We have the VIVA-VOCE examination of thesis report presented by Mr. Jeevan Pokhrel, â€Å"A comparative study on Marketing Strategy of Naya Patrika and Annapurna Post† and found the thesis to be the original work the student written in accordance with the prescribed format of Faculty of Management, Tribhuvan University. We recommend the thesis to be accepted as partial fulfillment of the requirements for Degree of Master of Business Studies (MBS). VIVA-VOCE Examination Committee Head of Research Department†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Member (Thesis Supervisor)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Member (External Expert)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. RECOMMENDATION This is to certify that the thesis Submitted by Mr. Jeevan Pokhrel Entitled â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† has been prepared as approved by this Department in the prescribed format of the faculty of management, T. U. This thesis is forwarded for examination. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (Dr. Bihari Binod Pokhrarel) Thesis Supe rvisorCampus Chief & Head of Research Department DECLARATION I hereby declare that this thesis entitled â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† submitted to Nepal Commerce Campus, Faculty of Management, Tribhuvan University is my original work done in the form of partial fulfillment of the requirements for the Master’s Degree in Business Studies (MBS) under the supervision of Dr. Bihari Binod Pokharel, Research Department Head, Nepal Commerce Campus TU. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Jeevan Pokhrel Researcher Nepal Commerce Campus T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 ACKNOWLEDGEMENT This research work on â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† has been prepared to fulfill the partial requirement of MBS Program. First, I wish to express my sincere and deep sense of gratitude to my respected teacher and supervisor Dr. Bihari Binod Pokharel, Nepal Commerce Campus, Tribhuvan University, for his lucrative guidance and valuable suggestions for my research work. It is an honor for me to write this thesis on the topic of my field and interest under his guidance. I hearty thank all teachers related to this thesis for their support and encouragements. I am also thankful to my friends Mr. Binod Prasad Khatiwada, Miss. Pabita Pokhrel(Bune) and Uma Nepal(Nanu) who constantly gave suggestions regarding this thesis. Likewise, the support of library staff of Nepal Commerce Campus and Central Library TU is of great immense for me. Last but not the Least, I am indebted to Mr†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (General manager of Naya Prakashan Pvt Ltd), Mr. Prakash Lamichhane (Senior Marketing Officer of Naya Prakashan Pvt Ltd), Mr†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ( General manager of APCA Nepal P. Ltd) and my parents and other family members for their continuous support to complete this research work. Jeevan Pokhrel MBS II Year Nepal Commerce Campus LIST OF APPENDICES Appendix-A-1 Research Questionnaire 1(A) Research topic: â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† 1. What is the sale (amount) of Naya Patrika in last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 2. What is the circulation of Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 3. How much revenue is generated by Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 4. How much expenditure occurred by Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 5. What is the sales target of Naya Patrika for next 5 years? Fiscal Year 2068/2069 Fiscal Year 2069/2070 Fiscal Year 2070/2071 Fiscal Year 2071/2072 Fiscal Year 2072/2073 6. Is Naya Patrika is available in web site? If yes when did it start? 7. What is the total no of pages of Naya Patrika? Regular Extra (please mention day) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ColorB/W †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8. What are the sections available in Naya Patrika? Eg. Sports†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9. What was size of Naya Patrika at the time of starting? When did it change to International standard size? Starting size:,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. , International Standard size change date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10. In How many districts outside valley do you distribute your newspaper? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. districts 11. How many dealers are you using to distribute your newspaper? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. s 12. How does Naya Patrika view competition? Who are the major competitors for Naya Patrika in your view? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Appendix-A-1 Research Questionnaire 1 (B) Research topic: â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† 1. What is the sale (amount) of Annapurna Post in last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 2. What is the circulation of Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Yea r 2067/2068 3. How much revenue is generated by Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 4. How much expenditure occurred by Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 5. What is the sales target of Annapurna Post for next 5 years? Fiscal Year 2068/2069 Fiscal Year 2069/2070 Fiscal Year 2070/2071 Fiscal Year 2071/2072 Fiscal Year 2072/2073 6. Is Annapurna Post is available in web site? If yes when did it start? 7. What is the total no of pages of Annapurna Post? Regular Extra (please mention day) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ColorB/W †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8. What are the sections available in Annapurna Post? Eg. Sports†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . What was size of Annapurna Post at the time of starting? When did it change to International standard size? Starting size:,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. , International Standard size change date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10. In How many districts outside valley do you distribute your newspaper? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. districts 11. How many dealers are you using to distribute your newspaper? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12. How does Annapurna Post view competition? Who are the major competitors for Annapurna Post in your view? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Appendix-A-2 This questionnaire is prepared in order to collect the data for the research work to undertake in the partial fulfillment of MBS 2nd year program, Tribhuvan University. Please take a moment of your valuable time to fill out this form and request you to answer these questions as accuracy as possible. Your response will be of immense help to me in this research. All response will be kept confidential and will be used for the purpose of research only. Research Questionnaire 2 1. Which newspaper do you deal in? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Which is the largest selling newspaper in your store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3. Why large group of customer demands it? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Which is the least selling newspaper in your store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. Why customer demand is less for the newspaper? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6. What is the total no of newspaper do you sell daily from your store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7. Which newspaper do you sell more, Naya Patrika or Annapurna Post? Naya Patrika†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ cs per dayAnnapurna Post†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pcs per day 8. At what time do customers generally do buys (National Daily) newspaper? Time| % of Sales| Morning| | Afternoon| | Evening| | Total| 100%| 9. What are the major attributes to attract customer in your opinion? †¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10. What is your opinion about following two newspapers? Newspaper| Succeed| Struggle| Failure| Naya Patrika| | | | Annapurna Post| | | | 11. How would rank Naya Patrika & Annapurna Post against other leading brand? Please mark: A for good, B for same and C for bad. | Against Kantipur| AgainstSamacharpatra| AgainstNagarik| AgainstGorkhapatra| Against Others| Naya Patrika| | | | | | Annapurna Post| | | | | | 12. What are the major attractions of Naya Patrika & Annapurna Post? Naya Patrika:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Annapurna Post:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13. What are the Limitations of Naya Patrika & Annapurna Post? Naya Patrika:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Annapurna Post:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4. What suggestion do you have to make Naya Patrika & Annapurna Post more appealing to the customer? Naya Patrika:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Annapurna Post:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Appendix-A-2 This questionnaire is prepared in order to collect the data for the research work to undertake in the partial fulfillment of MBS 2nd year program, Tribhuvan University. Please take a moment of your valuab le time to fill out this form and request you to answer these questions as accuracy as possible. Your response will be of immense help to me in this research. All response will be kept confidential and will be used for the purpose of research only. Research Questionnaire 3 Research topic: â€Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post† PART 1: DEMOGRAPHICS Name: (Optional) Gender: Male †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Female:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Age: Below 21†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21-25†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25-35†¦Ã¢â‚¬ ¦.. 35-50†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 50+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Education: SLC or below†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Intermediate or +2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Bachelor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Masters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Masters +†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Occupation: Student†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Civil Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Journalist†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Teachers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Housewives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Retired†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Unemployed†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Other Profession†¦Ã¢â‚¬ ¦. Income (per month): None:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Below: 2500†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2500-5000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5000-7500†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7500-10000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10000-15000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15000-20000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20000-25000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25000-35000†¦Ã¢â‚¬ ¦.. 35000-50000†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 50000-100000†¦Ã¢â‚¬ ¦.. 100000+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. PART 2: 1. Do you read newspaper? Yes:No: 2. Which Newspaper do you read? Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: All:Any (specify):Others (specify): 3. How frequently do you read newspaper? Daily:1-3 days in a week:4-6 days in a week: Special Event:Others (specify): 4. Which column do you prefer? National/ Int’l News:Business Articles:Government Notices: Vacancies:Advertisements:Sports: Entertainment:Politics:Article on current issues: Others (specify): 5. Are you a regular subscriber of newspaper? Yes:No: (Note: please tick the name of newspaper/s you subscribe if answer of no: 5 is yes) Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: All:Any (specify):Others (specify): 6. Which is your first & second preferred brand of Newspaper (please write first and second)? Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: 7. How do you get newspaper? By buying it:In office:Complimentary Copy: Please fill Question no: 8 if the answer of question no 7 is â€Å"By buying it† 8. Where do you buy your newspaper? Local Nearby shop:Home Delivery:Others (Specify): 9. How would you rate the preference for reading the following different types of Publication? Please rate according to your preference: (A- Highly Preferred), B- Moderately Preferred, C- Do Not Preferred) Health Magazine:Auto Magazine:IT Magazine: Business Magazine:Fashion Magazine:Advertising: Literature:Comics:Encyclopedia: Female Oriented:Science Magazine:General Magazine: Others (Specify): PART 3: 1. Do you read the following Newspaper? Naya Patrika:Yes:No: Annapurna Post:Yes:No: 2. If yes (of any), which column do you like most about the following newspaper? Naya Patrika: Front Page Headline:National:Editorial:â€Å"Drstikon†: Mid page:International:â€Å"Artha Patrika†:Sports: Annapurna Post: Front Page Headline:Upatyaka:Editorial:Des/Bides: Bholiko Nepal:Bichar:Annapurna Bises:Rastriya: Parighatna:Antarastriya:Arthatantra:Khelkud: Sangalo:Sister Paper: eg. Annapurna Saili etc. : 3. What is your Opinion about, Naya Patrika:Unbiased:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Biased†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Genuine:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Annapurna Post:Unbiased:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Biased†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Genuine:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Are you aware of the fact that the following newspaper are available in the internet? Naya Patrika:Yes:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. No:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Annapurna Post:Yes:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. No:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5. Are you satisfied with the design layout of website of, Naya Patrika:Yes:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. No:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Annapurna Post:Yes:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. No:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6. How often do you visit the website of, | More than once in a day| Once in a day| Twice in a week| Not evident| Naya Patrika| | | | | Annapurna Post| | | | | 7. How would you rate Naya Patrika and Annapurna Post for various attributes in comparison with your favorite brand? Please rate them as following: Please Mark A for very Good, B for Good, C for Satisfactory and D for Bad. Attributes| Favorite BrandNewspaper Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. | Annapurna Post| Naya Patrika| Paper Quality| | | | Quality of News/Article| | | | Printing Quality| | | | Price| | | | Availability| | | | Scheme| | | | Advertisement| | | | Layout| | | | 8. What is your opinion about (National Daily) Newspaper in the evening? Succeed†¦Ã¢â‚¬ ¦.. Struggle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Failure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9. What suggestion would you like to give for the improvement of, Naya Patrika:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Annapurna Post:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. CHAPTER-I INTRODUCTION 1. 1 General Background ‘The term newspaper became common in the 17th centu ry. However, in Germany, publications that we would today consider to be newspaper publications were appearing as early as the 16th century. They were discernibly newspapers for the following reasons: they were printed, dated, appeared at regular and frequent publication intervals, and included a variety of news items. The first newspaper however was said to be the Strasbourg Relation, in the early 17th century. German newspapers, like avisis, were organized by the location from which they came, and by date. They differed from avisis in the following manners: they employed a distinct and highly illustrated title page, and they applied an overall date to each issue. The emergence of the new media branch in the 17th century has to be seen in close connection with the spread of the printing press from which the publishing press derives it name. The German-language Relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 onwards by Johann Carolus in Strasbourg, is often recognized as the first newspaper. At the time, Strasbourg was a free imperial city in the Holy Roman Empire of the German Nation; the first newspaper of modern Germany was the Avisa, published in 1609 in Wolfenbuttel. Other early papers include the Dutch Courante uyt Italien, Duytslandt, &c. of 1618 was the first to appear in folio- rather than quarto-size. Amsterdam, a center of world trade, quickly became home to newspapers in many languages, often before they were published in their own country. The first English-language newspaper, Corrant out of Italy, Germany, etc. , was published in Amsterdam in 1620. A year and a half later, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys. was published in England by an â€Å"N. B. † (Generally thought to be either Nathaniel Butter or Nicholas Bourne) and Thomas Archer). The first newspaper in France was published in 1631, La Gazette (originally published as Gazette de France). The first newspaper in Portugal, A Gazeta da Restauracao, was published in 1641 in Lisbon. The first Spanish newspaper, Gaceta de Madrid, was published in 1661. Post- och Inrikes Tidningar (founded as Ordinari Post Tijdender) was first published in Sweden in 1645, and is the oldest newspaper still in existence, though it now publishes solely online. Opregte Haarlemsche Courant from Haarlem, first published in 1656, is the oldest paper still printed. It was forced to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands. Since then the Haarlems Dagblad appears with the subtitle Oprechte Haerlemse Courant 1656 and considers itself to be the oldest newspaper still publishing. Merkuriusz Polski Ordynaryjny was published in Krakow, Poland in 1661. The first successful English daily, The Daily Courant, was published from 1702 to 1735. News was frequently highly selective: rulers would often use them as ways to publish accounts of battles or events that made those rulers look good to the public. Sensationalist material was also printed, such as accounts of magic or of natural disasters; this material did not pose a threat to the state, because it did not pose criticism of the state. Printers readily printed sensationalist material because they faced a ready market, which proved lucrative for them. Printers found there was a market for news about rulers that did not cast those rulers in a favorable light. Printers could get away with doing so, because they would print the publication overnight and sell it quickly. This quick publication pace also resulted in quick returns on investments for printers. Private uses of early news publications: rulers and merchants both established networks of people who were employed to

5 forces model on Qatar airways Assignment Example | Topics and Well Written Essays - 500 words

5 forces model on Qatar airways - Assignment Example Qatar airways flies to 119 terminuses and travellers can connect from Doha to terminuses such as Bangkok, Maldives, Nairobi, Dubai, Cape Town, Colombo, Seychelles and Dar es Salaam. The airline controls 110 aircrafts including cargo aircrafts. It has various subsidiary companies including: United Media International, Doha International Airport, Qatar Aviation Catering Company and Qatar Aviation Services. Qatar Airways has employed more than 20,000 individuals (Tower, 2007). The airline has a high capital expenditure. This is because the costs of leasing and buying aircrafts are very high. Also, manpower, customer service, security and safety measures costs are very high. Moreover, there are other airlines that exist and have high consumer dependability and brand value (Tower, 2007). There is a lot of competition as every airline wants to tap into new terminuses, provide different services like better menues and increasing in-flight channels (Tower, 2007). Also, many airlines are utilizing the use of extensive marketing. The airline industry can be affected by the suppliers through their capabilities of reducing the quality of purchased goods and services or raising prices. Globally, the airline industry has limited suppliers, namely Airbus and Boeing. Thus the suppliers’ power is very high due to the limited suppliers having a control on the market. This is because the products manufactured by these suppliers have a huge demand (Tower, 2007). Qatar airways has high performance standards, including customer service, security and safety. The airline has broad marketing strategies in building a strong brand. It also provides unique services, provides different customer oriented services concerning luxury and convenience (Tower, 2007). Qatar airways has a hub that is developing properly and has brand new aircrafts in improving the confidence of their customers. Marketing and brand building can make Qatar airways to increase its brand (Tower, 2007). The

Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing Management - Essay Example Such criticism has hindered the growth of Manga Cafe which has the potential to expand across the international markets. In this report, the marketing plan for Manga Cafe in London has been outlined. The Cafe will be started as a private brand in Shad Thames and it will target the Japanese nationals in London, students, tourists and travellers and people interested in Japanese culture. The primary target market of Cafe will fall between the age group of 15 and 44. The situation analysis predict that a huge number of Japanese nationals reside in London for many years. The competition in the cafe industry is tough however; the other cafes are primarily competition on quality and prices. In this report, the marketing mix has been developed based on the objectives of the company. The impact of technology and new media developments on Manga Cafe has also been discussed. Finally, the sustainability of the company in regard to its marketing strategy has been analysed. SITUATION ANALYSIS The situation analysis of Manga Cafe has been done by using the 4C framework. Customers The total population of London was 6,061,000 in 2009. The total population of Japanese in London in 2004 was 17,000 which have grown to 18,000 in 2009 (Table II). The significant number of Japanese nationals in London actually predicts a considerably large number of customers of Manga Cafe in Japan. Competitors A number of cafes are present in London and three largest Cafe operators in the city include Costa Coffee, Starbucks and Nero. The following positioning map shows the position of potential customers of Manga Cafe in London. The figure shows that Starbucks has been positioned as the brand with average quality of product and services for relatively high prices. Starbucks aims to launch more stores in West London because the company aims to maintain its position as the number of coffee chain in Britain (Neate, 2009). Costa Cafe has been positioned as a brand with good quality product and service s available at relatively average prices. Nero is the brand which is offering high quality product and services at very reasonable costs. Figure: Positioning Map Company Manga Cafe is a Japanese Cafe which provides a place to the people who have interest in reading Japanese comics. This company attracts a huge Japanese audience because this Cafe demonstrates the Japanese culture. Manga Cafe has also expanded internationally by establishing cafe in Paris. Context Demand of cultural cafes is increasing in London because of the increasing number of immigrants in London. The immigrants from Italy and Spain have introduced cultural cafes in London. Moreover, the Japanese community is expanding in London because of the increasing number of Japanese students are moving to London for higher studies. Objectives Manga Cafe will operate with an objective to attract 18,000 Japanese nationals living in London in its first year of operations. The Cafe will have an objective to have at least 100 v isitors on an average day. MARKETING STRATEGY Target Market Five customer segments have been identified as the major target market for the Manga Cafe. These target segments include a specific age

Masculinities in the Television Series, Friends Essay

Masculinities in the Television Series, Friends - Essay Example I have looked into how Joey and Chandler mutually engage with each other, in what context this takes place, and what structures it. How does this relate to the 'real' world' Karen Walker discusses how men and women relate their behavior and conceptualize personal relations within cultural ideologies of relations (Walker: 126). Walker's argument is that most writers on friendships fail to grasp that there are differences between the (gendered) cultural ideologies and social reality. Cultural ideologies signify models and ideals that society and culture enforce upon the sexes. The depiction of Joey and Chandler may serve to counter work dominant ideologies of buddy relations representing homosociality. The concept of homosociality refers 'specifically to the non-sexual attractions held by men (or women) for members of their own sex.' (Bird: 120) Within this framework of interpretation, writers have acknowledged certain elements as vital to social interaction among men. Incapability of displaying emotions is one element, homophobia is another. Cultural norms are powerful in this sense, because they work as blueprints for how men and women perceive friendships are supposed to be (Walker: 126). She claims that few writers have noticed that we must theorize friendships (like all other gendered activity) within a cyclical framework where cultural ideologies inform gendered social interaction, as well as pay attention to how people merge and make sense of structuring elements and behavior. Far too often writers isolate the ideology of gender, and leave out the context and specific practice that people carry out. Men in their late 20s or early 30s usually defined masculinity as performance, which is, continuously reflecting upon their own personality, identity and behavior. Thus, they reflect what is referred to as by Anthony Giddens' that in 'modern society individuals are involved in an ongoing reflexive project of the self.' Giddens claims that people in the West are increasingly aware of a 'pure relation', one that enables one to know someone else fully and in to the most profound depth. Let's discuss how Joey and Chandler are clearly positioning themselves within the gendered ideologies of men's relations. They find it problematic to express emotional care and interest in each other since this opposes to what they know is socially acceptable for heterosexual men to do as partly due to heterosexual constraints on men's emotional presence (Joyrich 1996). There are significant differences between what we say and what we do, as Walker (Walker: 126) points out. She questions whether men's and women's same-sex friendships differ distinctively, disagreeing that men's friendships are motivated by activity, while women emphasise the importance of sharing feelings in friendships with other women. She reflects similar attitudes, finding a gap between the collective 'tough' masculinity, and the individual men's experiences and attitudes. Cultural ideologies were not powerful enough to disable the people she interviewed from making their own friendships in practice differ signif icantly from the norm. Walker contrasts these

Design your own Healthcare Organization Essay Example | Topics and Well Written Essays - 3000 words

Design your own Healthcare Organization - Essay Example Recruiting healthcare providers for rural health facilities is a very difficult endeavour. Rural areas evaluating these attempts confront further problems, such as availability of sufficient time for recruitment and inadequate financial resources to offer premium services. They usually have inadequate knowledge of potential healthcare delivery alternatives (Vetter-Smith et al., 2012). Thus, I will design a new rural health care unit that will address these abovementioned concerns. The name of the organization is County of Newell Primary Care (CNPC). The type of unit is a rural health clinic. Rural communities are experiencing scarcities in healthcare providers due to having a larger number of elderly locals simultaneously with the increasing number of retiring healthcare providers. According to Glasser and associates (2003), the Urban and Rural Health Chartbook reports greater health inequalities confronting rural populations. Young adults and children in rural areas have the highest rates of mortality, and rural inhabitants have the largest number of fatalities due to accidents and vehicle-caused damages. Rural males are mostly prone to heart illnesses and suicide; rural females are mostly at risk of obesity; and rural populations are more susceptible to smoking (Glasser et al., 2003). Most of the time rural residents, especially the elderly, have to travel far to obtain medical services. Thus, it is important to form adequately staffed and premium healthcare clinics in rural areas. Mission Statement and Values The mission of County of Newell Primary Care is to offer inexpensive, inclusive, and efficient primary healthcare to individuals in the County of Newell, Alberta. CNPC is dedicated to enhancing the education and training of healthcare providers by developing educational programmes for healthcare delivery. The vision for the CNPC is to be the leading health care facility in the County of Newell which provides comprehensive and integrated primary care ser vices involving mental health, preventive care, nutrition, dental procedures, and medical practice. To be the leading health care facility in the County of Newell we are highly educated, trained, and experienced in patient management and are known for providing premium, inexpensive, compassionate, courteous health care services for everybody. In essence, our behaviour and activities give reality to our mission. As a rural health care clinic, we are committed to supporting the population by offering services derived from the following values: affordability—provision of reasonably priced services, and performance of activities that give support to vulnerable individuals; accessibility—provision of accessible, inclusive services; integrity—every action or operation will be performed based on ethical standards; quality—provision of premium, modernised health care services; patient-oriented services—patients will be encouraged to take part in the decisi on making process with regard to their care. The objective of the County of Newell Primary Care is to enhance the quality of patient care, interaction, problem-solving skills, and retention of rural nurses. The programme was based on a specific set of values. Nurses gain knowledge of and become skilled at rural nurse practices when they establish objectives and evaluate results; when the rural nursing field is acknowledged and understood; and when familiarised and engaged into the facility and the community. Organizational Chart Numerous

Police Response to Domestic Violence Essay Example | Topics and Well Written Essays - 1000 words

Police Response to Domestic Violence - Essay Example By using discretion to avoid making arrests in some cases, the police are perceived to be declining to offer â€Å"necessary assistance to the victims of the violence† (Hendricks and Byers, 37). The police policy geared at delaying response with intention that the â€Å"domestic violence would resolve itself† has in some cases been worsening the situation instead of helping it (Hendricks and Byers, 39). Hendricks and Byers assert that the police are normally trained to rely more on crisis intervention, mediations and separations of parties involved in the violence, counseling for substance abuse cases, and let the victims carry the burden of arrest. Practically, this kind of training has made it very difficult for these victims especially the poor ones to seek justice against the sufferings they undergo during the violence (102). Police officers prefer not to respond to domestic violence calls following the organizational disincentives. For instance, the officers perceive the violence to be dangerous. â€Å"Statutory restrictions on misdemeanor† have prevented the police from doing anything worthwhile (Hendricks and Byers, 112). The cases in which the victims fail to follow through with prosecution have also demoralized the officers from responding to the violence as required of them. There also have been cases in which the police are accused of being biased while making arrests on the â€Å"offenders of the domestic violence† (Hendricks and Byers, 113). There have been several reforms that have been enacted to improve the â€Å"police response to domestic violence† (Hendricks and Byers, 115). The reforms were pushed through due to mounting pressure from the women’s rights groups and battered women’s advocates. Implementation of pro-arrest policies such as Domestic Violence Act has been instrumental in ensuring â€Å"warrantless arrest† in cases perceived to have probable cause of violation of a protection order (Hendricks and Byers, 118). According to

The Methodology of Three International University Ranking Systems Essay

The Methodology of Three International University Ranking Systems - Essay Example The three major international ranking systems that are used for this purpose are The Times Higher Education World University Rankings, Shanghai Jiao Tong University Rankings of World Universities as well as The CHE ExcellenceRanking 2010 (Gallagher, 2011). The essay will start off with a definition of the university league tables and how they work, reasons for their popularity and the substantial growth in their use over the past years. Next, it will explore various areas in relation with the league tables such as critical analysis of the three ranking systems to gauge their strengths and weaknesses, debate on the evidentiary basis of league tables to explain the criteria upon which the universities are ranked and criticism as well as the limitations to the validity of university ranking systems. Lastly, it will single out the methodology that stands out. The need for and growth of ranking systems: The world is in the process of getting preoccupied with rankings more and more every d ay. Just like scarcity, having access to the ‘finest’ as well as prestige more or less mark the purchase of almost every commodity in our daily lives, so are the customers of the tertiary sector continuously looking out for pointers that improve their capability to know and access the best in the tertiary sector (Salmi & Saroyan, 2007). Criteria for measuring the rankings: In most of the university ranking tables, the criteria used to measure the rankings is: To be distinct about what the ranking will measure. To use a variety of indicators and multiple procedures rather than a single, weighted ranking. To associate comparable programs or institutions. At the institutional level, use rankings for planned preparation and quality enhancement purposes. At the government level, use rankings to kindle a philosophy of quality. Use rankings as one of the tools available to notify and update students, families and employers and encourage public debate (Salmi & Saroyan, 2007) An alysis of the ranking systems: Shanghai Jiao Tong University (SJTU) rankings were formulated in 1998 and were more formally known as ‘The Academic Rankings of the World Universities’ (ARWU). Universities that have field medallists; highly cited researchers as well as Nobel laureates are included in the ranking. According to this criterion, ARWU is not trying to compare all the universities throughout the world; instead it is targeting the world’s top research universities only. ARWU initially picks out around 1000 universities from throughout the world, of which only 500 are later on ranked in the league tables. For all ARWU indicators, data is usually collected from third parties that include the official site of the Nobel Prize as well as numerous Thomson Reuters websites in order to access citation and publications (Rauhvargers, 2011). Moving on to ‘The Times higher Education World University Rankings’, it is apparent that, published in 2004, it w as an ‘answer’ to the Shanghai ARWU rankings. The indicated drive of ‘The World University Rankings’ is â€Å"to recognise universities as the multi-faceted organisations that they are, to provide a global comparison of their success against the notional mission of remaining or becoming world-class† (Salmi & Saroyan, 2007). This ranking separates 300 in each of the five faculty areas as well as about 600 universities and uses sources such as incorporate surveys from individual academics and researchers, employer organisations, third-party data as well as university information (Salmi & Saroyan, 2007). Lastly, The CHE Centre for Higher Education Development that designed an ‘

Abortion Essay Example | Topics and Well Written Essays - 2500 words - 1

Abortion - Essay Example explores the Divine Command Theory and debates the moral aspects of this divisive issue before touching on the practical arguments surrounding abortion by investigating its use to control population in China. The life of a human, from the time of conception, should be considered equally as viable as any individual. Consequently, the right of life as well as the social definition regarding ‘right’ and ‘wrong’ types of deaths should apply to potential lives which possess a future value of life, the same as any living person. Denying a being their future is murder. Unnatural, premature deaths that are considered justifiable by society include those that occur during war-time in addition to those that result from ‘mercy killings’ and the death penalty. Outside of these instances, society generally acts to protect all life even animals that have at least a chance of future potential. This is demonstrated by the life-saving techniques employed without question or hesitation in the case of people who wanted to end their life. Society will not allow it because it is simply wrong by any standard to end a life with potential. ‘Pro Choice’ advocat es counter this seemingly universal truth by saying just because a person has great potential doesn’t mean that they will achieve greatness in life therefore a potential life is not yet a life. They also argue that because a fetus is unconscious disqualifies it for being considered a person. Of course, emergency medical treatment is administered to unconscious people in an effort to save their life. Society mourns the death of the young more so than the old. Taking the life of a potential person who possesses an inherent value of life and is of the very youngest of society is in opposition to this widely accepted societal value.1 Various studies through the years have proven that abortion is an abhorrent physical, psychological and moral option for all concerned yet the ‘right to choose’ still

The development of the Islamic financial sector in Bahrain, Qatar and Essay

The development of the Islamic financial sector in Bahrain, Qatar and Dubai - Essay Example They were staunch in their outlook and believed that such profit making activities would violate the principles of the Islam religion. However, in 1975 the Emir of Dubai passed a decree for the establishment of the Dubai Islamic Bank and this heralded a new era of modern Islamic financial activities. Following this example, other GCC nations also established their respective central banking authorities. These Central banks and the other financial authorities always ensured that the countries’ financial activities were conducted in compliance with the regional Islamic principles. Therefore, these business operations are known as the modern Islamic financial and banking functions. In 1982, the state of Qatar established the country’s first Islamic bank. Qatar’s financial economy is dominated by the presence of commercial banks such as the Qatar National Bank, the Commercial Bank of Qatar, the Doha Bank, Qatar Islamic Bank, Masraf Al Rayan, the Qatar International Islamic Bank and so on. These banks have primarily concentrated on expanding their business activities in the domestic economy and have also formed Islamic affiliate institutions for this purpose. For example, the Qatar National Bank has established the Al Islami subsidiary, the Commercial Bank of Qatar has formed its Al Safa Islamic Banking affiliate, the Doha Bank has created the Doha Bank Islamic and so on. Gradually, the small economy of Qatar was flooded by intense competition from a plethora of different financial institutions. This is turn encouraged the country’s existing commercial banks to diversify their business and expand their operations in the international market. Many of the banks established affiliate organizations in foreign countries to enhance their business prospects in those places. The Qatar Islamic Bank formed the European Finance House in London, in

Radio Frequency Identification Essay Example for Free

Radio Frequency Identification Essay The literature review is a very important introductory task in order to gain adequate information and perspectives on the relevant area of the research. This review summarizes updated comprehensive and critical discussions of each and other material related to the topic. This literature review brings clarity, focus and it improves the conceptualization of the research problem making it understandable. The literature review also improves the methodology as it reveals a similar type of research, which recommends the procedures and methods to accommodate the problems. Foreign RFID (Radio Frequency Identification): Principles and Applications RFID is a complete system that is composed of important components: the RFID tags, the RFID readers or transceivers, and the database. The tags carry object-identifying data. RFID readers or transceivers can read and write tag data, while the database stores records that is used for tag identification. (Weis, S., 2007) RFID tags can be divided into three classes based on their power source: active, semi-passive and passive. Active tags have their own source of power source, such as a battery, and can initiate communication to a reader or other active tags. Semi-passive tags also have their own internal battery, but they are unable of initiating communication. This ensures that it is only active when readers query it. Passive tags have neither a power source nor a capability of initiating communication but are the cheapest among the three. (Weis, S., 2007) RFID systems can operate at a variety of radio frequencies. Each of these frequencies has its own operating range, power requirements and performance. Low Frequency, or LF, operates at 120-149 KHz and have a read distance of 10-20 cm. High Frequency, or HF, operates at 12.56 MHz and have a read distance of 10-20 cm. Ultra-High Frequency (UHF) operates at 868-928 MHz and has a range of 3 meters. Microwave operates at 2.45 and 5.78 GHz and can read up to 3 meters. Ultra-Wide Band (UWB) operates at 3.1-10.6 GHz and has a read distance of 10 meters.

Marks and spencer group

Marks and spencer group 1. Vision (mission Statement) Marks and Spencer Group (MS) is a retailer of clothing, foods and Homeware. It operates through owned stores and franchise stores. The company has two reportable geographic segments: UK and international. MS operates through a chain of 622 stores across UK and 278 international outlets throughout 34 countries worldwide The companys operations can be categorized under two divisions: food and general merchandise including clothing and home ware. The food division focuses on fresh, natural, healthy food; special celebration products; authentic ready meals and exceptional everyday food such as Oakham chicken and Aberdeen Angus steaks. It chain of 205 franchised Simply Food stores operates in railway stations, Heathrow Airport and motor service areas. These stores offers its customers an opportunity to shops between visits to the companys main stores. The clothing division product portfolio includes womens wear, mens wear, lingerie childrens wear and footwear. Hong Kong, India, Bangladesh , Sri Lanka and Turkey offices provides the raw materials to the division. This division offers some prominent brands which includes: Autograph, Limited Collection, Cellozione, Blue Harbour, Girls Boutique, Per Una and Ceriso. The home division product and services caters homeware and home accessories; kitchen and tableware; lighting; and furniture products. The division also offers catalogue and online services (Company Overview 2009) The vision of this project would be to bring up the Limited collection brand of Marks Spencer the most sought after product in the market. This research will put up strategies which in turn make the limited collection brand to be most popular in both UK and international segment. 2. Aims Rebrand the Marks and Spencer Limited Collection to resonate with the brands long standing vision. Expand the brands current target market. Create an in-store environment that represents the aspirations of the brands target consumer. Market research is an orderly, objective way of learning about people. The people who buy from you or might buy from you (AG strategies 2003). This research will mainly aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers. 3. Objectives; Tactics Expand the brands target audience to the demographic of women aged 30-45 over 12 months, aiming for a 15% increase in sales within each 6 months period. Develop and maintain successful relationships with its target customers in order to capture a value from customers to create profit and customer equity. Exploiting the opportunity to mace process of comparing the companys products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance. 4. SWOT Analysis Situation Analysis Internal Analysis Corporate Social Responsibility at Marks and Spencer has traditionally been interpreted as a paternalistic regime for the large labour force of shop assistants which provides a provision of quality and value for money for the customers. As 90 per cent of these were women cared for by women supervisors, perhaps ‘maternalistic would be a better word. The welfare facilities were no doubt appreciated by the Companys numerous retail workers (Chapman, S 2004). Though the clothing market faced a difficult year many factors, Marks Spencer remain the number one brand on the High Street. MS continued to develop their brands, with particular focus on improving their value, while injecting newness and style across their ranges. The three fold aim we had at the time of beginning the womens wear brands two years ago have been established and fulfilled successfully. They were mainly to clearly segment all our brands in line with our clear customer profiles; to keep our brands fresh; and to offer great quality and value at all price points. ‘In 2000 Sir Harry Djanogly, Chairman of Coats Viyella, announced to an incredulous textile world that it was no longer profitable to supply MS. Then Charnos closed its dedicated factories for the same reason, whilst Bairds, Gents and Bentwood were axed by new bosses at MS head office, and Dewhirsts sharply cut back and were forced to close several factories. The chain store group finally decided it could manage with three major British clothing suppliers (Coats Viyella, Courtaulds and Dewhirsts) but when the first of these severed the connection, MS was left with serious problems (Chapman, S 2004). The market we are dealing with very little lead time so that we need to get new products into the stock more frequently than anticipated. External Risks and Opportunities Concentrating solely on the youth may not be the wisest thing to do. As the youth can be very unpredictable, moreover now the youth are sheltering back home due to the recruiting freeze. The demographic between the young and the retired will provide the best opportunities. In our ageless society, for those in their late 30s and beyond looking or feeling young has retail appeal. Appealing accessories will also help to put the limited collection to the main stream of sought after brand. Peronis latest promotion offers customers the chance to win an Antonio Berardi leather laptop case (Birra di Moda), pitching this accessory as something aspirational and exclusive. In reality, a series of factors might make the man bag an increasingly practical and popular purchase. The trends of 50s and 80s now again making an uproar, if one exploit the opportunity in a right manner on could capture the attention of potential buyers. 5. PESTEL Analysis Political Analysis The global nature of the crisis will make it far more difficult for many countries to rely on devaluing currencies to make their economies more competitive and increase export volumes. Deflation will affect emerging economies especially if the national currency is depreciating sharply. There is also then a danger that imported inflation will get out of hand. That said raising interest rates to strengthen the local currency in a time of recession and low liquidity is pure poison for the respective economy (Verdict 2009). Among the Top Five economies, the major mature economies of western Europe (Germany, France, the UK, Italy and Spain), rankings remained stable with the UK ahead of France. And in the Top 10 Polands consumer expenditure has leapfrogged Belgiums. However, Greece has displaced Austria in the Top 10 and has overtaken Sweden in the process (Verdict 2009). Economical Analysis ‘Marks Spencer is the leading retailer in the clothing market, with a market share of 10.4% in 2008. It has wide price architecture and targets a broad customer base through its variety of sub brands, though mainly attracts older, more affluent customers. Intense competition from value players as well as other department stores has placed Marks Spencer under great pressure, particularly in clothing where the difficult economic environment is forcing consumers to be much more selective about what they spend their money on (How Briton Shops 2009). ‘As an effect of the recession customers have become savvier in their shopping habits and are increasingly concerned about value. As a result, shoppers are buying from a bigger pool of retailers to ensure they are getting the best value for money. Though Marks Spencer continues to focus heavily on the value of its clothing, its offer is not as enticing as those of value retailers Asda, Primark and Matalan, which have all increased their main user shares'(How Briton Shops 2009). Social Analysis ‘However, customers mainly visit other clothing stores that are at the value end of the market. Five of the eight other clothing stores used by loyal main users of Marks Spencer are value retailers, highlighting how important it is for the retailer to stay competitive on price while also offering superior quality to ensure its success (How Briton Shops 2009). Technological Analysis ‘Opportunities for cross-shopping across departments remain. Though it sells electricals, food, footwear and homewares as well as clothing, Marks Spencer does not appear as the main store in these categories for its main customers for clothing. Footwear in particular should be a focus for the retailer, given the close proximity of the department to clothing and the opportunity to point out to customers co-ordinating themes for outfits (How Briton Shops 2009). In menswear, MS has looked to differentiate with technical product innovation, such as water and stain repellent Stormwear finish in trousers and a silver finish on the Freshfeet range of socks said to reduce the presence of bacteria that cause smelly odours (Mintel 2009). 6. Competitor Analysis According to Verdict research report 2009, Next is observed to be positioned in the second largest retailer after Marks Spencer with 7.1% share of the market in UK. Their main target market is aimed at 25-45 years old women and men consumers. They offer a wide range of products such as womens wear, menswear, children-wear, accessories, footwear, homewares and furniture (Verdict, 2009). While the other retailers have dropped their price and launched valued products During the recession in 2008, Nexts marketing strategy had been successful by retaining their products at same level of quality, design and price where other retailers have launched value ranges and dropped price. By assuring their quality and design, they also achieved positive impression on their brand image from the customers. However, they are still failing to attract young customers ranging 25-34 year olds. Over the past two years, Next had achieved very strong and solid online sales as known as the Next Directory, which ranked them as the highest online market share among the competitors. As one of Nexts marketing strategy, Next does not use their brands to target different segments of its customer base. Unlike Marks Spencer and Debenhams, Next limits and narrow its apparel resulting low loyalty from consumers. 7. Strategy Tactics Segmentation We want our customers to get what they are looking for. Mintel international group has announced that MS is the destination for clothes shopping for the over-45s, according to our consumer research, and is thus well placed to benefit from the expected ageing of the population. Where as the under 25s group had very limited appeal to the product MS carried. It is very clearly with in the plan that the aim of new strategy will be to make it appealing to the all three segments with more frequent stock updates at least by each week. On the one hand this means keeping the door open to the 30-somethings, encouraging an easy transition to MS shopping later. The recently launched Indigo range of casualwear and denim suggests a step in this direction, but the range falls short of offering anything really attention grabbing, in Mintels view. However, the more catwalk-led autumn 2009 collection could succeed in this. A strong childrenswear offer could also contribute, by bringing mums into the stores (Mintel 2009). The 40-somethings of today are the contemporaries of supermodels like Naomi Campbell and Claudia Schiffer, while the 50-somethings share their birth decade with Madonna, and while they may not aspire to look like these celebrities, they are influenced by the whole younger for longer trend. Catering for increasingly young attitudes with flattering cuts and materials is likely to be key, and something we believe the new Portfolio range has not fully succeeded in yet (Mintel 2009). Now the targeted segments will be a) 18-25, b) 25-40, c) 40-50, 50 and above The 18-25 segment will be the one that is shying away mostly from the wants they have due to the economic back down turns, and the alluring styles and pricing will be crucial for the revival of that segment to the expected out come. 7. Marketing Mix Making best use of the 4Ps Product The product offer has now expanded beyond the capacity of any individual store, underlining the importance of seamless integration between the physical stores and the back catalogue. While MS reports that it is trialling in-store ordering, Mintel feels this is an area where ensuring ease of access across channels would maximise synergies (Mintel 2009). MS has traditionally been all about one brand show room for clothes They always had From underwear to outerwear Across occasions from casual through business to formal Across price points in the middle mass market For almost all ages (perhaps with the exception of teens and young adults) Including footwear and accessories Now this has got to change a bit more appealing to todays tastes to make it an impacting product stock. The sub-brands divide the collection by fashionability/quality and, to a certain extent, by price, though segmentation of the offer in-store sometimes falls short of supporting this to maximum effect.

Scorsese And His Use Of Red

Scorsese And His Use Of Red The eminent and much revered director Martin Scorsese first achieved critical acclaim with his 1973 picture, Mean Streets. The film was an independent production which also began his long standing collaboration with the actor Robert DeNiro. Without major studio backing, Scorsese operated with a very small budget, yet he overcame this setback with exceptionally strong acting creative and performances, powerful and striking visuals. Mean Streets is a brutal, moody and sharply detailed story about life in New York Citys Little Italy, as seen through the experiences of a group of small time hoodlums. Scorsese brings his own obsessions into all his movies, and Mean Streets is no exception. His ambivalence towards group and family loyalties, macho values, and the notion of success and the price it demands are all evident, helping to set up the unstable, confused and destructive world of the film, and in particular the main protagonist Charlie. Vital to the creation of this world is the rec urrent incorporation of the colour red into the mise en scene. Different colours has been used as a filmic code by numerous directors however this was not possible until colour film was technologically feasible, As a code, colour takes its cue from social codes: red is associated with passion and violence; blue with coolness and melancholy (Lacey: 38). One of the ways in which colour is used is to focus the audiences awareness within the mise en scene. It is done with bright colours, which draw the eye more than pastel shades. Colour is obviously linked with lighting. Film directors may suffuse their film with a particular coloured light: red in Taxi Driver [à ¢Ã¢â€š ¬Ã‚ ¦] and blue in Blue Steel (1989, Kathryn Bigelow). The effect of this is to link various themes in the film. (38 Lacey) The colour red has a instinctive impact when we first see it, not just in the form of blood, but also on fire trucks, stop signs, police lights and stoplights. Red lights constantly indicate warning and or danger unless they are in a red light district, where they imply a different kind of prohibited activity as seen in Taxi Driver. Scorsese frequently encoded the colour red into his films for many reasons. On the New York, New York special edition DVD introduction, he said that his codification was influenced by the films of the Classical Hollywood period which had the stamp of Hollywood of the 1940s and 1950s. Some of things he mentions are: the artifice of the film, the sets themselves, the obvious sets, sometimes the sets were painted, you could see it wasnt real. The street kerbs that were supposed to be in New York were too high. [à ¢Ã¢â€š ¬Ã‚ ¦] But we understood it to be a different kind of reality, a parallel universe in a way, to the reality I knew [à ¢Ã¢â€š ¬Ã‚ ¦] in the streets or at home. That didnt mean that the films are any less true, you see. And that doesnt necessarily mean that, because theyre coded in a sense [à ¢Ã¢â€š ¬Ã‚ ¦] a code that occurs. The happy endings werent quite realistic or true. There was something else going on emotionally in those films that were very true to the human condition. I tried to bring that out, but place it against and upon the old template. I decided the way to handle New York, New York would be to deal with the artifice right up front. As you can see from his interview is that he was implying that his films were heavily coded just like the films from the Classical Hollywood period. In this paper I will attempt to decode his films with principal emphasis on his use of the colour red. Scorseses profound stylised use of the colour red was inspired by The Red Shoes (1948, Michael Powell, Emeric Pressburger) which is included his Top Ten English Language Film List which exemplifies the use of light and color.[1] In an interview Scorsese remarked that the use of color in the movie isnt realistic. But it really reflects the heightened world of the ballet, the heightened world of theater. Color is always something that is going to be an aesthetic comment, no matter how you do it.[2] It is very clear, as the use of red in the film is very dominant in The Red Shoes. Such as the theatre curtains are red and so are Vicki Pages hair. The color exhibits a sexual power and an artistic passion. (LoBrutto: 29) The use of red in the film therefore does not represent sin or violence like in some of Scorseses films. The colour red connotes numerous diverse meanings, one of most well-known being alarm or danger, perhaps it is because it is the colour of blood. During the first few scenes in Mean Streets, Scorsese introducers us to the four main characters by colour coding their clothing. Firstly, Tony, who we see walking into the toilets of his own bar, where much of the action takes place, we notice on him, moments before he uses force to remove a heroin user from the toilets, and attacking a drug pusher a prominent red shirt. This subtly demonstrates his harsh, violent nature, and unites him with the bright red Hell that is his bar and his world. In other words his red shirt coordinates with the infernal red glow of his bar, denoting his sinful, damaging existence within its realm. After all, only a man of perilous intent with a taste for danger would fulfil his dream of caging a pet lion and a panther in his basement, illegally or not. Furthermore, the distinctive red shirt worn by Johnny Boy introduces him in a similar light to Tony, as a dangerous, unyielding individual. His mindless prank of exploding a red mail box immediately after he appears on screen only reinforces his reckless character suggested by the shirt, and unites him with the malevolent life of Tonys bar. Additionally in Mean Streets, Michaels superior involvement within the group of friends is signified by his striking red tie. The garment itself connotes his strong business aspirations and his destination for higher things, probably as a third rank mafia hood, whereas the colour connotes his brutal, dangerous nature, the result of which being the eventual bloodbath that marks the films ending. Indeed, one could not examine the colour red in Mean Streets and ignore the extensive use of blood in the films final sequence. In contrast to the other three characters, when we first see Charlie, he is wearing a white vest which subliminally separates him from everyone else. The first shot of the film is of Charlie waking up; as he stands up and walks across to his mirror we see two crosses. Firstly the one he is wearing around his neck and the second on his wall. This Christian symbolism, together with his white vest symbolises his purity. Through out the film Charlie comes across people who are wearing red and tempt him into sin. This is best exemplified by the black dancer in Tonys bar who is wearing nothing apart from red underwear. The close up shot of the red underwear worn by the dancer on stage reinforces the moral dilemma Charlie faces between his religion and his social aspirations. The existence of this red underwear present, in Scorseses terms, the notion of her being a whore as opposed to the virginal white dress worn by Vickie in Raging Bull, or Betsy in Taxi Driver, who appeared like an angel, or even Charlies white vest at the beginning of the film. The red underwear implies that the girl is immediately connected to the immoral world of Mean Streets, and therefore brands her a whore. However, the red also connotes Charlies obvious desire for the girl, an emotion strong enough for him to dance with her. Nevertheless, the dance is immediately followed by Charlies own penance of burning his finger on naked flame, a ritual of his we are first introduced to in the opening scene in the church, which again reminds us of how his religion has helped confuse his moral state of mind. Indeed, Charlies Catholic upbringing contributes greatly to his rejection of the black dancer from Tonys bar, even though he desires her. Comparably, J.D.s Catholic persuasion leads to his rejection of The Girl from Whos That Knocking At My Door, which is due to his need for a virginal bride. This example is particularly harsh, as his refusal is a consequence of her previous rape, which in his eyes means she is a whore. Whos That Knocking at My Door and Raging Bull play like diagnostics of the Madonna/Whore complex. The black and white cinematography only heightens the sexual stereotyping. As I have mentioned above that Vickie in Raging Bull, or Betsy in Taxi Driver wear white, Scorsese makes all his blondes wear white when we first see them in his films, such as Sharon Stone in Casino. The white clothing adds t o their virtuousness and virginal aesthetics before they are corrupted by the main male protagonists- very often played by DeNiro himself. The blonde in a white clothing could also be a reference to Alfred Hitchcock, as he also used to present his blonde female characters in white when we first see them. In Raging Bull, Jake Le Motta even buys his wife a white dress and white sunglasses as he wants her to be the virginal and virtuous type, as throughout the film he believes that she is cheating on him. In Mean Streets, the colour red serves as a metaphor for the hostile nature of the protagonist Charlie, his world and the destiny of him and those surrounding him within the film. Moreover, the brining red of Max Cadys sports car is perfect example of how the colour red has been incorporated as a subtext in Scorseses remake of Cape Fear. The gruesome, violent acts performed by Cady throughout the film, together with his brutal nature, are suggested by his extreme choice of vehicle. This frightening aspect of the colour red could be reference to The Counterfeit Traitor (1962, George Seaton). As Scorsese said of the film once- for kids brought up on the black-and-white battlegrounds of newsreels, the use of color here especially the color red, which is very important gave the film a presence and an immediacy that frightened us.[3] As this quote shows that the colour red was sometimes used by Scorsese to scare his audience. This heavy use of red clothing is not only present in Mean Streets but almost all of Scorseses protagonists wear red such as DeNiro, Pesci and Stone in Casino wear it at various moments in the film. Scorsese in an interview said that on the streets of Little Italy that- The one thing you couldnt wear was the colour red. I remember wanting a red jacket, and my father said, Only pimps wear red, youre not having one and thats that. Wearing red was also a sure way to attract police attention.[4] As this quote shows Scorsese is very aware of the various associations with wearing red clothing, such as you might be associated with pimps and that you might attract police attention. This adds credence to the moral dilemma that Charlie faces in the film. The introduction of Michael considering the religious themes in the film his character could be a reference to Lucifer as he hunts them down and shoots them during the films climax at the end is important when considering Scorseses use of the colour red with relation to the rest of Mean Streets. Firstly, he delivers a large red box of Marlboro cigarettes to Charlie, which he places on the table between the two characters. The cigarettes are positioned centrally on the screen, automatically capturing the audiences attention. Initially, Charlie complains about the brand of cigarettes, but accepts them after Michael explains that for these prices Charlie, you shouldnt complain. Therefore, we assume Scorsese focuses on the cigarettes, by means of their red colour and positioning in the mise-en-scene, in order to present the ineffectual nature of Charlie within the realm of his world. Surely, forsaking his preferred choice of cigarettes is a minor, yet noticeable sacrifice; one he must make to be a part of the gangster life. As I have mentioned, Michael Powells influence is all over Scorseses work. His distinct usage of the colour red is a direct homage to Powell. It is interesting that Powell twice counselled Scorsese against the colour red. The first time was When Powell saw 8mm test footage of DeNiro sparring, he remarked that The red boxing gloves are too red. And Scorsese agreed and that was one of the reasons why [he] decided to make the film [in] black-and-white.[5] Another reason why Scorsese did not shoot the film in colour was because A number of boxing films were in production such as Rocky II, The Main Event, a remake of The Champ, and Matilda and so Scorsese wanted to go another way (LoBrutto: 223) and be original. Another scene that inspired Scorseses use of red, in The Red Shoes, was the main protagonists use of bright red lipstick which he used for Francine in New York, New York. As LoBrutto wrote that Francines deep red lipstick is accurate for the period but another opportunity to dominate many of the images with the color of his obsessions of hot tempers more than sexual temperature. (LoBrutto: 210) As the quote shows that this time Scorsese used the colour red not to symbolise violence or sin but as a sexual code. The colour red was no doubt a major colour not only in Mean Streets but also in Taxi Driver, particularly the scene set in the brothel. Red can imply danger, but in the case of the ambience of the brothel, the colour red could also imply wilful or morally wrong behaviour. The night time setting and the low key lighting has been significantly used in Taxi Driver and the constructed space closely echoes the look of film noirs. The red low key lighting produces a sombre and mysterious mood and emphasising deep shadows to create tension in the scene. During the final climax in Taxi Driver, the face of Travis and Sport have been clearly highlighted by the strong light effects from indoors and with red light emanating from the neon lights of the street even though there are not that many street lights when we saw an exterior shot of the building. At one moment during that sequence of the film we see a halo of white light dimly reflected over Travis shaved Mohican head which neutralises hi s violence and gives him the appearance of an (avenging) angel. As since white by tradition represents purity and innocence. Since red light draws the audiences attention, the function of flashing red lights increases the power of the colour such as the rotating red and blue light from the police car at the end of Taxi Driver. The colour red is not only used at night but also in the daytime. In these cases, Scorsese fills the mise en scene with bright red objects. For example when Henry crosses the street, to teach Karens neighbour a lesson for touching her, by beating his face with the end of his gun: the car, the flowers, the toolbox and even the house itself are all bright red. This scene shows that even the peaceful leafy suburbs are not safe during the day time when there are hoodlums present and that no one is safe from them. Also when Henry first explains how Jimmy hijacks trucks without using any force, we see Jimmy completely covered in red lighting. Or when Henry spends a paranoid day driving around his neighbourhood, prepping a batch of cocaine for delivery, and he keeps calling home to ensure his brother is properly stirring the bright red source (a symbolic reference to blood). In Taxi Driver, this technique is apparent throughout the film, with the streets of New York presented as an inferno of evil and treachery or as Bickle calls it: an open sewer full of filth and scum. Scorseses use of expressionistic colour shows us how Bickle observes the nocturnal world around him. Contrasting to the darkness, neon lights appear extra bright, and many shots are taken of blurry colours seen through water on the windshield. This palette of colour once again takes the audience inside Bickles mind. During the scene were Travis shoots the pimp, Scorsese employs the use of surrealistic colour. Everything inside the building seems grungy and dirty, and the extra bright red colour of the blood stands out over everything else. This theme was again used by Scorsese in After Hours, which again happened predominantly at night with various neon lights incorporated into the mise-en-scene. Both Minnelli and DeNiro in New York, New York wear red clothing which again connects their characters with the red symbolism of the city. By making the city red, Scorsese represents the city as malevolent. In Mean Streets, Taxi Driver and Goodfellas the city is colour coded in bright red. This is especially true in New York, New York, the city, no matter if it is interior space or exterior is predominantly red, and yet the opposite can be seen in the film. As DeNiro and Minnelli meet outside of the city in the woods, their clothing and setting is white or pale. This sudden change in colour instils in the audience the contrast between the peaceful and pure rural space with the sinful inner-city space. Not only is red an important colour in Christianity but also brown. In Scorseses Last Temptation of Christ (1988), he uses a very monochromatic brown colour to emphasise Jesus humanity and to contrast Jesus the poor peasant with the power and riches of Rome which are decorated in red and gold. However like his other films, red is another major colour symbolising the final spilling of Jesus blood. Of course in this respect, red is a prominent colour in many Jesus films, none more than Mel Gibsons The Passion of the Christ. Whilst the film opens under a blue filter, the rest of the film is subject to the bright red blood of Jesus. Religion is also at the heart of Scorseses remake of Cape Fear. Max in the film is sent to the family by God to test them. Each member of the family displays a tendency toward immoral behaviour or what they perceive to be immoral behaviour. Such as when Sam is asleep, Leigh is seen grooming herself in the bedroom mirror and day dreaming of other men, at which point Max appears outside the house, backed by a dazzling display of fireworks which is a sexually charged image as the night sky is associated with the feminine and fireworks can represent the male orgasm. The colour red is again important in the film as when she and Sam go out to investigate she guiltily wipes the red lipstick from her lips. It almost seems that her sinful thoughts provoked Maxs presence. Maxs superhuman ability to withstand pain is yet another religious clue. He is superhuman because he is what he claims to be, a messenger from God sent to test the family, he even says: Youre a VIP on Earth. Im a VIP in heave n. This is why he is able to fight back against the three thugs despite a beating that would render any human demobilised. Another religious use of the colour red can be found in the scene in which Sam hallucinates crucifixion wounds in his hands which can represent that his soul has been saved. This can not be said about many of Scorseses characters in his other films as most have committed too many sins to be saved or die before they can be saved such as the final climax in the lift in The Departed. As LoBrutto noted, Red is also identified with blood, the Passion of Christ, the Crucifixion, and the suffering Jesus endured on earth for the salvation of mankind. [à ¢Ã¢â€š ¬Ã‚ ¦] The stigmata are wounds that bleed openly, corresponding to the feet, hands, side and brow of the crucified Christ. A substitute for a baptism of holy water is blood. (LoBrutto: 64-65) So therefore a character can be born again via blood baptism, for example, Travis during the climax of the film is covered in blood and therefore born again as he saves the girl. As LoBrutto also wrote: Scorsese was revealing his obsessions with Old Testament values: revenge, redemption, and the ancient rite of purification by blood. (LoBrutto: 64-65) These themes Scorsese has obsessed about for his entire career as they appear repeatedly in his films. As a young man, Scorsese wanted to become a priest, but he decided to become a filmmaker after his many visits to the movie theatre. He proposed that films are a new secular religion and that they can offer the viewer and the director redemption and salvation.[6] That is why in Mean Streets, it is not surprising that Charlies confessional speech in church at the beginning of the film focuses on the forgiveness of sin, an important theme that runs throughout the film, often in his narration. His tormented dialogue begins with the narration of Scorsese himself: Lord, Im not worthy to eat your flesh, to drink your blood. This profound image demonstrates immediately the importance of religion to the character of Charlie, and indeed Scorsese, as he himself explains: My voice is inter-cut with Harvey [Kietel]s throughout the film, and for me that was a way of trying to come to terms with myself, trying to redeem myself. In this sense we realise exactly how personal the film is to Scorsese, as a creative form of art, and as a source of redemption, and are able to make a comparison between Charlie and himself. Furthermore, Charlies narrative reference to blood relates to the blood red imagery apparent throughout the film, in this case utilising it to realise Charlies discomfort with his religion. As Charlie stands to move to another part of the church, we are presented with an aerial long shot of the chapel, whereby the dark red of the chairs seem almost like a tide of blood from the countless confessions typical to that of Charlies, in which the blood of Christ has been spilt in vain. Indeed Charlie explains before this scene his perception that: you dont make up for your sins in church, you do it in the streets and at home; the rest is bullshit. Consequently, we are aware that religion is not so much a belief of Charlies, but merely a formality, and as in Boxcar Bertha religion is an insidious, pervasive, destructive idea, inescapability allied to the forces of greed and manipulation. Moreover, the overt use of red candles surrounding Charlie in the church, which is similar to that in Iriss confessional scene in Taxi Driver, is symbolic of the burning hell he experiences, much of which is due to his overpowering dilemma with his religion. He explains that pain in hell has two sides. The kind you can touch with your hand the kind you can feel in your heart, and the spiritual side. And you know the worse of the two is the spiritual. Whilst he is uttering these words, the action on screen reverts from the church to the burning red of Tonys bar. Immediately we realise a connection between the hell Charlie describes in church, and the hell we perceive of his social climate, the colour red being a vital link in presenting this hell. Colour can affect us subliminally, and this is best exemplified in the modern day by restaurants fast food restaurants like Burger King have a lot of bright colours including red -which makes you want to buy the food quickly and leave whilst expensive restaurants use mainly neutral colours which make you more relaxed and stay for longer. Therefore the effect of the use of red in Tonys bar, in Mean Streets, could also then represent their fast pasted lifestyles in New York. The emphasised red glare evident within Tonys bar metaphorically can also instils a sense of hell being an unbearable inferno; suggesting an atmosphere full of sin and corruption, the occupants of which are doomed. Even when Scorsese showed Mean Streets to Michael Powell, Powell advised him the second time (the first being the red mitts in Raging Bull) told him that he overused the colour red in Mean Streets and that he should remove some of the red lighting, which Scorsese refused. [7] This expressionistic use o f red lighting can be examined in films as far back as 1927, when Fritz Lang emphasised the hellish qualities of the underground slave factory in Metropolis by bathing the entire mise-en-scene in ominous red tint. Whereas Langs use of red reinforces his overtly expressionistic style, Scorseses appears simply as a flash of expression, which combined with the strong, documentary style realism of Mean Streets, seems all the more significant. Furthermore, the long motion tracking shot on entering Tonys bar works well with the glaring red effect, establishing a tense, almost nauseating atmosphere, which emulates perfectly with the hell described by Charlie; a feeling that is further intensified by the use of soundtrack, in particular Jumping Jack Flash by the Rolling Stones. The sequence is similar in style to that of Goodfellas, whereby the camera slowly closes in on Jimmy, and using just only 30 frames of film per second. Although his character has no verbal narrative in this scene, the expressive combination of slow camera movement and contemporary music highlight Jimmys tension and anger, enabling the audience to share his hatred, and assume his intention to get rid off Mauri. This slowing-down of the film has become a trade mark for Scorsese as he uses it in almost every single film he has made, even in his earliest short films like The Big Shave. In Mean Streets, the red walls of the restaurant Charlie visits later in this extract is also an important device of Scorsese, used to subtextually progress the narrative through the elaborate mise-en-scene. On one level we could understand this use to be symbolic of Charlies frustration due to his long awaited possession of the restaurant. However, with relation to the red of Tonys bar it suggests, contrary to Charlies belief, the venture may not be a way of escaping his hell. In other words his moving from one red inferno, that of Tonys bar, to another, the restaurant, neither improving nor solving his problems. As Roger Ebert wrote in his Great Movies essay on the film, The real world is shot in ordinary colors, but then Charlie descends into the bar run by his friend Tony, and it is always bathed in red, the color of sex, blood and guilt.[8] This quote can also applies to the bar in Goodfellas, The Bamboo Lounge, which is also lit with a similar red glow with the red lighting of the bar lounge making the characters face completely red. Or on Henrys first date with Karen, when his influence and generous tipping allows them to skip the line at the Copacabana, the entire club is awash in red lighting. A similar technique is employed in Taxi Driver, where the red walls of the Palentine building suggest Betsy will not be the answer to Traviss problems, and she will not relieve him from the Hell in which he suffers. Scorsese has continually used red lighting to create an insidious inferno for his immoral protagonist to dwell. In the book Gangster Priest: The Italian American Cinema of Martin Scorsese, Robert Casillo writes that the red in Goodfellas is associated with blood, violence, suffering, and passion. It can even be read as more simple than that. Nearly every shocking deed of all shapes and sizes is emphasised onscreen by a splash of bright vibrant red. When the mafia men do something as gruesome as beat a man to death for insulting Pesci, they do it in a bar room filled with red lighting. And when he comes alive in their trunk as they try to dispose of the body, the cars brake lights casts an unbelievably strong red glare on DeNiro and Pesci. They are literally a washed in a bright red smoke filled mise en scene when burying their victim Billy. The malevolent extent of their crime highlighted by this expressive use of lighting, and the immoral world they share is inflamed upon us. The se quence even ends with a highly unusual fade to red. When they have to go back six months later and dig up the same body, things get even more abstract. Its as if their collective sins have stained the film stock permanently. There is no other colour apart from red in that scene. All of these scenes gave the impression to the audience of the images of Hell, which increased the insinuation of violence. As LoBrutto noted that as much as Scorsese enjoyed musicals and comedies it was the morality and street justice of the gangster film [that was] most reflective of the life he lived in Little Italy. [à ¢Ã¢â€š ¬Ã‚ ¦] He was raised in a coded culture that fenced out all others. [à ¢Ã¢â€š ¬Ã‚ ¦] He was tortured by conflicts presented by his two masters the church and the cinema. (LoBrutto: 63) As Charlie struggles with finding the right path in Mean Streets, the film begins with a shot of a projector showing us the film we are about to see. It is as though the characters now that they ar e in a movie and so Scorsese ties in the church and the cinema at the same time. Scorseses overtly violent style often involves an overwhelming amount of blood on screen, from his early short film The Big Shave, to Cape Fear, and here it helps to present a horrific image of the pain and penance experienced by Johnny Boy and Charlie for their sins, and highlight the extremely harsh consequence for Teresa who is oblivious to the extent of her brothers trouble. The Big Shave was widely read as a metaphor for the Vietnam War. On screen a young man enters a pristine white bathroom and walks up to a mirror just like Charlie does in the opening scene of Mean Streets in which he walks up to a mirror and scratches his face. The man in the bathroom begins to apply the puffy white shaving cream on his face which again connects to the notion of innocence and purity. Whilst shaving, one of the razor strokes pierces the skin and he begins to bleed. Confused, he continues his morning shave but now each lash of the blade tears into his tender flesh deeper and deeper. Soon his plain features are totally cut open. A daring ear to ear swipe of the razor literally slashes his throat open. Blood covers him and falls around him, the bright red contrasting the perfect spotlessness of the bathroom. The same way Scorseses blondes contrast at the beginning of his films as they wear white and the setting is filled with red. At the end of The Big Shave, there is ev en a fade to red just like the ending of the scene in which DeNiro, Pesci and Layoota bury Baits. As if the blood of the self torture soaks into the celluloid and fills the entire frame. So therefore The Big Shave is representative of USAs irresponsible participation in the Vietnam War, especially their self destructiveness. As LoBrutto noted that The Big Shave shifted the emphasis from personal to political (LoBrutto: 62) and so the red of the blood now represents the spilled blood of Vietnamese and American soldiers. In Mean Streets, we finally realise the true hell that constitutes Little Italy, and understand the violent outcome when anyone tries to subvert the statue quo. In addition, Scorseses powerful, gut-wrenching sequence in Taxi Driver, where Travis savagely takes out an entire brothel has been acknowledged for its abundant overflow of blood. Indeed, the MPAA was ready to give it an X rating for violence. They suggested he tone it down the red blood, in order to get an R rating. So, Scorsese put the scene through a special chemical treatment that made the blood darker. The darker version of the red blood turned out almost more powerful than the splattered ketchup style colour of the original. In Scorseses view, it made the scene more sickening and disturbing, but he got his R rating. And yet it is still the colour red as Jean-Luc Godard put it: Its not blood, its red.[9] Scorsese also uses the colour red for his opening titles as he himself has recognised that the burning credits and foreboding red glare of the opening of King Vidors classic western Duel in the Sun (also in his top ten English Language film list which exemplifies the use of light and color[10]), has affected his use of red at the beginning of his films and he also said how as a child he was amazed how the use of colour could produce such a powerful effect. Possibly one of the most blatant incorporations of the colour red in Scorseses work is the credit sequence in Raging Bull, whereby the prominent red letters of the films title and DeNiros name is set against the gloomy black and white image of the boxing ring. The boxing rings ropes split the screen into four distinct parts representing four different parts of his lif